Dipka Parmar – Art Director and Stylist

I have always worked in fashion and started out as a photographer’s assistant.  After a few years I realised that it was what was going on in front of the camera that I was most interested in. So, I took a new direction and worked as picture editor with the teen magazine sector such as Smash Hits, Bliss, and Just 1.   I was then appointed as a picture commissioning editor with the Young Telegraph – it was a supplement that came with the Telegraph every Saturday.

For me commissioning was always my dream job, I had the freedom to come up with ideas and concepts, working with the latest bands and actors and having free range to style them as I wanted. Eventually I was given my own fashion pages at the Young Telegraph which gave me the freedom to create my own fashion stories.

For the last 15 years I have been working as a freelance kids fashion stylist. Why kids? Because I love them, I love the unpredictable way they react to the clothes that I put them in and I love how their personality comes through with the different looks I give them.